AUTHOR:
BENJAMIN ANABARAONYE
AFFILIATION:
BENJY POETRY AND MUSIC GLOBAL CONCEPTS
COUNTRY:
NIGERIA
INTRODUCTION
Entrepreneurs
are the necessary link in bringing new ideas and innovative solutions to
the communities, cities and countries of the world. An entrepreneur is an
individual who creates a new business, bearing most of the risks and enjoying
the most of the rewards. An entrepreneur is a starter. He is also an
initiator, a challenger and a driver of change. In this article, we shall
explore the five Cs of successful entrepreneurship in Africa and globally:
1. CREATIVITY:
Creativity is simply the ability to make profitable use of the imagination. It
is also the act of turning new and imaginative ideas into reality. Through the
profitable use of imagination, an entrepreneur can put aside the norms and
think of something innovative which will help make the world a better place.Creativity
enables an entrepreneur to disconnect from the accustomed and move into new
territories with an aim to discern unique and useful solutions to the problems
of humanity. Creativity helps the entrepreneur to increase productivity and
maximize profitability. Lack of creativity could easily drag any business to
the stagnation mode. As an entrepreneur, you should think creatively and take
appropriate action.
2. CONNECTIVITY:
Connectivity involves the ability of entrepreneurs to network with customers,
mentors and potential investors towards achieving their business goals.
Connectivity highlights the fact that no one can make it in business all alone.
Businesses are connected to each other and they need each other. John Maxwell
rightly affirmed that “Team work makes the
dream work”. Every entrepreneur that desires success and growth need to
connect for partnership, mentorship, mutual and financial support, etc. Effective
connectivity demands good networking and communication skills.Connectivity
enables you to build, maintain and sustain strong relationships with other
entrepreneurs from different age groups, nationality and professionalism.One of
the ways to increase your connectivity is by attending networking events
organized around the world which bring together groups of highly skilled and
talented entrepreneurs.Secondly, make productive use of your social media
handles to connect with relevant individuals and institutions who will help to
move your entrepreneurship forward.
3. CONSISTENCY:To
be consistent means that you will repeat what you are doing and with each
repetition, you will be better and better. Consistency requires that you stick
with the right goal, plan, team and actions even when tempted to falter. Consistency
is one of the most powerful qualities required for success in entrepreneurship.
Conversely, absence of consistency is one of the fastest killers of success. Consistency
is a critical part of maximizing the effectiveness of your time, assets and resources towards successful
entrepreneurship.
4. CLARITY:
Clarity is the quality of being clear or transparent. Entrepreneurship requires
clarity of goals and objectives which must be pursued with coherence. Clarity
leverages internal and external resources to empower an entrepreneur to act, innovate
and offer solutions that support his or her visions and goals. If you are going
to reach new milestones this new year as an entrepreneur, you should have
clarity in these three vital areas of business: a)Clarity on why you are
building a business.
b)Clarity on whom are your
customers and how you communicate to them. When you have clarity of the target
customers, you can easily find where they are and the best way to reach them.
c)Clarity of your desired end results,
end products along with the benefits. Take some time today to get clarity.Get
clarity of strategy and how it all connects together. Then map out tactics and
take appropriate action, then successful entrepreneurship is assured!
5. CREDIBILITY:
Credibility is the quality of being trusted and believed in. It is an attribute
of an entrepreneur who is reliable and trustworthy. Crucially, credibility in
business is linked to certain attributes such as honesty, integrity, clarity of
purpose and transparency in dealings with customers. Credibility automatically
assumes centrality in the creation, sustenance and expansion of business
operations. It allows those who rely on you to know they can count on you,
trust you, do business with you and align with you. John Maxwell rightly
affirmed “ Credibility is a business leader’s currency; with it, he or she is
solvent; without it, he or she is bankrupt”. Successful entrepreneurs are able
to develop credibility, sound business reputation and satisfied customers.
As we’ve stepped into the beautiful new year 2023, seek to imbibe these
outstanding qualities to enjoy a smooth ride in your journey to successful
entrepreneurship.
1. Clarity:The
secret weapon to experiencing explosive business growth. www.entrepreneur.com/article/328798
2. in entrepreneurial success. http://danascranton.com/consistency
3. The importance
of business networking for entrepreneurs. https://startupistanbul.com/blog/2014/11/the-importance-of-business-networking-for-entrepreneurs/
4. The role of
creativity in entrepreneurship. www.alphagamma.eu/entrepreneurship/role-creativity-in-entrepreneurship/
5.10 powerful ways
you can earn credibility in your industry. www.inc.com/lolly-daskal/10-powerful-ways-you-can-earn-credibility-in-your-industry.html
6. Unleashing the power of human capital for
sustainable development in Africa.
www.projectgreeninitiative.wordpress.com/2019/11/29/unleashing-the-power-of-human-capital-for-sustainable-development-in-africa/
